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Thursday, May 23, 2024

Nata Pura : 300 Years of History, An excellence of a culinary treasure “NATA”

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NATA PURA is the brand of excellence of a culinary treasure known as “NATA” (aka pastel de nata or portuguese custard tarts).

Created around the 18th century by Portuguese monks, it´s a pastry that has been cherished and nurtured through time, and is now acknowledged as one of the top pastries of the world, as attested by published articles in most recognized international media.

It is now ready to take on the world, under a premium brand that guarantees prime quality whether you find yourself in New York, Rio, Hong-Kong, London, Dubai, Moscow or any other place on earth.

The Nata Pura product is pre-baked and blast frozen for transport and storage. Storage must maintain a temperature of -18ºC. This cold chain is to remain unbroken during transport. In cold, the product has a shelf-life of 12 months, allowing for a simplified inventory management. Once defrosted at the Point of Sale, it should be prepared and consumed within 24 to 48 hours.

Product preparation is a fast and easy process. Without allowing the Natas to defrost, put them directly in the oven at 250ºC for 12 minutes. Remove them from the foil tins and place them on the paper tins and let them rest for 5 minutes before serving.

A careful and detailed communication strategy has been developed with the purpose of elevating the Nata, particularly Nata Pura, to a standard of the pastry industry. All our marketing is streamlined to this effect to create branding and infuse Nata Pura with the momentum it needs to spread out and achieve its goals. Every detail from packaging to social media presence to point of sale promotional material is thought of. Our partners are assured our full cooperation and assistance when it comes to promoting Nata Pura’s brand, as well as their own. We like to work together by pooling resources, and our carefully constructed brand is a major tool for our partners to increase revenues and promotion.

The Pastel de Nata has been around for over 300 years. It escaped its humble beginnings to become Portugal’s most beloved and ubiquitous pastry, and slowly its popularity is spreading around the world. However, we are committed to providing the world market with the absolute best version of the Nata. Our commitment to quality entails the highest quality ingredients, the best transport logistic and the utmost respect for all the tradition that this very special pastry carries.

NATA PURA have developed a wide variety of flavours, and they are always willing to work with partners to develop new experiences based on the particularities of each market. 

NATA PURA love a challenge.

Awarded Gold by Singapore Newspaper

Pastel de Nata ORIGINAL

Pastel de Nata CHOCOLATE

Pastel de Nata PASSION FRUIT

For more information about NATA PURA please CLICK HERE:

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