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Singapore: Rapid Growth in the Wine Market

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singapore wine market

According to GlobalData, an internationally renowned service consulting company, the growth of high-end stationary wine consumption will push the scale of the wine market in Singapore to reach 1 billion U.S. dollars by 2021.

It is estimated that from 2016 to 2021, the static wine market in Singapore will maintain a compound annual growth rate of 5.2%, while sparkling wine will maintain a compound annual growth rate of 5.1% over the same period.


GlobalData claims that the driving force of this growth is mainly from the country’s steady economic growth, rising disposable income of the people, and rising interest in high-end wines from countries such as Australia, France, and Chile.

“As Singapore’s economy grows, people’s spending power is also rising. They tend to consume higher-end wines rather than mainstream popular drinks.” Analyst Ronan Stafford of GlobalData explained that “high-end opportunities exist. Among the various types of wine, especially static and sparkling wines, there has been strong growth.”

However, in the next five years, the growth rate of enhanced wine will be slightly slower, and it will maintain a compound annual growth rate of 3.2%. “In contrast, the trend of high-end consumption of enhanced wines is not so obvious, and those manufacturers with higher prices should make timely adjustments.”

Because Singapore has a considerable number of Muslims, the country imposes “sin taxes” on alcohol, which to some extent has restricted the growth of the liquor market.

Singapore: Economic grows, housing prices go down?

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house singapore

As a typical country with a small population and many people, Singapore can be described as “congenitally deficient” in housing prices. However, relying on the government’s strict control policy, the country has achieved remarkable results in curbing the overheating trend in the real estate market in recent years.


Housing prices fell

According to the latest data released by the Singapore Urban Renewal Authority on the 3rd of this month, Singapore’s home prices in the fourth quarter of 2016 fell 0.4% again, which is the 13th consecutive quarterly decline. The longest decline since the publication of the data in 1975, including high-end residential Prices have fallen by more than 15% since 2011. In 2016, Singapore’s housing prices fell by 3% year-round. According to Knight Frank’s “Wealth Report” in 2016, Singapore has dropped two places to seventh place among the world’s top-ten most expensive cities.

In fact, just seven or eight years ago, Singapore’s real estate market was another scene. After the outbreak of the global financial crisis in 2008, with the implementation of the Fed’s quantitative easing policy, a large amount of hot money poured into the property market in Singapore, pushing Singapore’s housing prices to continue to soar, becoming the second highest city in Asia behind Hong Kong.

In order to curb the overheating trend in the real estate market, the Singapore government has resorted to a series of real estate market cooling measures such as setting ceilings on mortgage payments and high stamp duty on housing transactions since 2009, prompting the Singapore real estate market to enter a long period of hibernation. period”. After the control measures, Singapore’s housing prices peaked in 2013 and then began a three-year decline. At present, sales are only equivalent to half of the peak period.

housing price in singapore

“Compared with global competitors, Singapore’s property market is no longer an overestimated global market,” said Chen Minlan, head of investment in UBS’s Asia Pacific region. The bank had previously looked at the prices of Singapore properties for many years, but this view has so far been changed. Analysts pointed out that despite the fact that prices have not yet risen again, sales of the country’s real estate have been quietly picking up recently. According to official data from Singapore, the number of new home sales in the country recorded 1,252 units in October last year, which is the largest increase since 509 units in September last year.

At the same time, Singapore’s household real income has continued to increase over the past five years, so residents’ housing purchasing power has improved significantly. According to the “International Housing Affordability Survey” report released by consulting firm Demographia, Singapore’s housing price to income ratio is 5, which is much lower than the 19% price-to-income ratio in Hong Kong. This shows that Singaporeans’ housing burden is much lower than the latter. Analysts at CIMB, Malaysia’s second-largest bank, said in a report in mid-November last year that Singapore’s existing home market has now reached a balance of supply and demand that can be achieved under current credit policies.

The overheating of the property market has been controlled, but the Singapore government does not intend to relax control measures. The government has expressed its position on many occasions before. At this moment, the timing of loosening the regulation of the property market is “immature”. The main concern is that once it relaxes, it will lead to a resurgence of the real estate bubble. Chen Minlan expects that prices will fall by 12% in the country, as the government will not cancel the current purchase restrictions.

Economic “backlash”

While the Singapore real estate market was stabilizing, the economy that had once reached the “end of the road” also surprised Singapore by the end of 2016. On the whole, in the last quarter of last year, Singapore’s economic growth achieved a big explosion, setting the largest single-quarter sequential increase since the first quarter of 2012.

According to data released by the Ministry of Trade and Industry of Singapore on the 3rd, the country’s economic growth in the fourth quarter of 2016 was 9.1%, an increase of 1.8% year-on-year, both significantly better than the projected growth of 4% and a median growth rate of 0.3%. In the first three quarters of the previous year, GDP contracted by 1.9% in the month-on-month period. In addition, the unexpected economic growth in the last quarter of last year helped Singapore’s GDP growth for the entire year of 2016 to 1.8%, which exceeds the government’s expected range of 1%-1.5%.

comparison of housing price
In response, Selina Lin, director of research and strategy at OCBC’s Ministry of Finance, said on Tuesday that Singapore’s economy has recovered due to strong manufacturing economic data. Under normal circumstances, they believe that Singapore’s manufacturing industry is now the main force to boost the economy, because the service industry has slowed down, and the construction industry has also shown weakness. According to the data, after adjusting for seasonal factors, Singapore’s fourth-quarter manufacturing rate was 14.6% in the fourth quarter of last year, which was much higher than -8.1% in the third quarter. In addition, Singapore’s manufacturing industry increased by 6.5% for the entire year in 2016, indicating that Singapore’s manufacturing industry is doing well. The rebound.

In addition, Xu Liping, director of the Society and Culture Research Office of the Asia-Pacific and Global Strategy Research Institute of the Chinese Academy of Social Sciences, pointed out in an interview with the Beijing Commercial Daily reporter that Singapore’s economy showed explosive growth and cyclical factors in the last quarter of the year after a sustained downturn. Open relationship. “At the end of the year, corporate accounts have been withdrawn and there will be a brief technical boost to the domestic economy,” said Xu Liping.

Nevertheless, the growth rate of 1.8% of GDP is still the lowest level since the financial crisis in 2009. In fact, the Singaporean economy has been struggling for some time in the doldrums.

Selena Lin pointed out that Singapore’s economic difficulties are mainly due to the existence of domestic structural challenges. Today, Singapore still faces a high-cost environment and the labor market continues to weaken. Compared with previous years, Singapore’s layoffs and net employment figures have deteriorated this year. According to data released by the government last December, in the first three quarters of last year, Singapore’s layoffs hit the highest level since 2009.

At the same time, Xu Liping also pointed out that last year’s global trade contraction and the collapse of commodity prices caused a major blow to Singapore’s state-owned oil and natural gas industries. This has driven the economically driven countries from export to sluggish economy this year. “Singapore is a typical foreign economic model country. The economic development depends to a large extent on the close relationship with the regional economy.” Xu Liping said.

As one of the world’s most important sea routes for energy and trade, Singapore has a quarter of the world’s trade and energy share. However, according to the statistics of the Singapore Bureau of Statistics, in September 2016, Singapore’s export volume decreased by 1.34% year-on-year, and its import value dropped by 6.16% year-on-year.

NESTLE: The worldwide giant’s story

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nestle

Founded in 1867 by Henri Nestle, Nestle is headquartered in Vevey, Switzerland, on Lake Geneva, and has more than 500 factories worldwide, making it the world’s largest food manufacturer. Nestle originated in Switzerland and started as a baby food producer. It is famous for producing chocolate bars and instant coffee.

In the middle of the 19th century, Nestle ‘s founder Henri Nestie, a food technician, invented a dairy product for childcare. He added fructose and nutrients to the milk powder and developed it to be excellent at the time. Child-rearing foods, but with very little production, Nestor is still mainly engaged in scientific research.

In 1865, a friend told Nestor that because the baby had drunk his powdered milk, he had grown up healthily, changed the habit of the baby not to drink milk, and solve troubles for the mothers. After hearing this news, Nestor finally founded the parenting milk powder company in 1867 with his name Nestle as the brand name of the product, and the bird nest pattern as the trademark graphic.

kitkat ads

Nestle’s English meaning is “comfortable to settle down” and “snuggle up”; Nestle’s graphic naturally reminds people of loving mother’s feeding babies. As a result, Nestle’s parenting milk powder has been sold well.

In 1905, Nestle Nestle Parenting Co., Ltd. merged with another food company organized by the Americans and named it Nestle Ingrid. In 1949, it was purchased by another Swiss company and changed its name to Nestle Foods. At the beginning of the 20th century, it acquired and established companies throughout the world. The company began to diversify its production and became the largest food manufacturer in the world. Its branches are located in more than 1200 factories in more than 20 countries including the United States, Japan, and Germany.

In 1990, Nestle’s sales of Nestle reached US$33.3 billion. The main products are 10 kinds of instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products, candy, and instant drinking tea. One of the largest sales of Nestle coffee is mainly due to the high quality of the product, and then the brand name makes consumers feel the “comfort” and “snuggle” when drinking.

nestle in singapore

In 1991, according to the survey results of the American Lanton Company, the Nestle Coffee brand was listed as one of the top 10 famous brands in the world. Its brand value was determined in 1994 to be 11.549 billion US dollars.

As early as the 1st century of 1908, Nestle opened its first sales office in China in Shanghai. Nestle is one of the first foreign investors to enter China and has a firm commitment to China. In the early 1980s, Nestle negotiated with the Chinese government to establish a factory in China and transferred its world-leading expertise and rich expertise in nutrition and food processing to China.

In 1990, Nestle began operations at its first joint venture plant in mainland China, followed by the construction of several factories. Nestle uses its local raw materials to manufacture the same high-quality food locally, replacing imported products, helping China save a lot of foreign exchange in this area. Ninety-nine percent of Nestle’s products are sold locally.


Today, Nestle Nestle has built more than 443 factories in 81 countries on five continents.

The production and sales of all products are completed by about 200 departments under the leadership of the headquarters. Nestle’s 98% of Nestlé’s sales come from abroad and it is called “the most international multinational group.”

Singapore Investment Analysis

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Investment

As an important member of ASEAN and an important financial, trade, service, and shipping center in the region, Singapore has played a key role in the construction of the “Belt and Road Initiative.” While deepening the level of interconnection and interoperability with China and bilateral relations, Singapore has also become a deeper focus for Chinese companies as an important bridge to expand the Southeast Asian market.

Overview of Economic and Investment Environment in Singapore

Singapore is located in the heart of ASEAN, adjacent to major Southeast Asian countries such as Indonesia and Malaysia. It enjoys a superior geographic location and significant geographical advantages. It not only links all ASEAN countries, but also has close commerce and trade with China, Japan, South Korea, the United States and other major Asian and Western countries. An important hub and commercial center that connects the entire Southeast Asia and Asia Pacific markets. Singapore has a well-developed infrastructure, a developed economy, and a stable society. It also has a well-developed business network, a sound legal environment, and a clean and efficient government system. As a result, the global business environment, economic freedom, and national innovation capabilities are related to business investment. All of the core indicators are ranked high.

However, due to the limited land area and the scarcity of natural resources, Singapore is a typical export-driven economy and highly dependent on the international market2. In recent years, with the steady progress of the “One Belt and One Road” initiative, Chinese companies have continuously increased their investment in Singapore and expanded their investments. At present, Singapore is mainly engaged in professional services such as finance and shipping, and electronics, petroleum and petrochemical. In the coming years, the Singapore government plans to vigorously develop innovative industries such as digital industries. Singapore is expected to exert its advantages and assist Chinese companies in further expanding their technological innovation in Southeast Asia. The market has become a pilot area of ​​the “Belt and Road” technology innovation industry.

ASEAN

Singapore’s tax incentives for attracting foreign investment

The Singapore government provides extensive tax incentive support to attract foreign investment. Among them, the tax incentive measures focus on promoting the consolidation of a large number of high-value-added businesses in Singapore and enhancing their own level of innovation and professional skills. In order to improve Singapore’s local business environment and make it more attractive, tax incentives as a fiscal policy tool can effectively highlight Singapore’s status as a major global business and investment hub.

Singapore’s Role and Prospects under the Belt and Road Initiative

China and Singapore are mutually important economic and trade cooperation partners. In recent years, bilateral economic and trade cooperation has developed rapidly and the cooperation has become broader and deeper. Chinese investors have always regarded Singapore as one of the important overseas investment destinations. In 2017, the rapid growth of Chinese companies’ M&A activity in Singapore made Singapore the largest destination for 2017 China’s overseas M&A, including transportation, technology, telecommunications, and life. The science industry is most favored by Chinese investors.

Invest in potential industry

Singapore is an important country along the “Maritime Silk Road” and can play a key role in the “One Belt and One Road” as an important strategic fulcrum. At present, Singapore companies and Chinese companies are actively cooperating to expand projects along the way and explore investment opportunities. The two sides are involved in a number of industries including energy, infrastructure, shipping, logistics, finance, real estate development and new media.

Financial service

In order to further enhance the attractiveness of the investment and make Singapore a world-class financial center, the Monetary Authority of Singapore has relaxed its control over Singapore’s domestic banking industry and insurance industry in 2017. For the first time, it allowed foreign investors to acquire Singapore’s non-banking financial companies and will supervise them. Turn to risk-based control, relax restrictions on fund management companies managing domestic funds, develop debt markets and improve corporate governance. In order to support the “One Belt, One Road” initiative, at the end of 2017, the “Singaporean Belt and Road Insurance Consortium” was established by the Singapore Branch of China Reinsurance (Group) Co., Ltd., a consortium that brings together local insurance companies and reinsurance companies. , Brokerage company will take the lead in the field of engineering insurance, cargo and liability insurance to provide “Band and Road” related projects with quality underwriting capabilities, professional insurance protection and risk management services, and provide “one-stop” solutions.

Emerging technology industry

Singapore is one of the most innovative economies in Southeast Asia and the Asia-Pacific region, ranking 205 in the world’s top ten innovation countries. It has developed rapidly in emerging technology industries such as e-commerce and financial technology, attracting a large amount of foreign investment. The Singapore government not only provides tax incentives for companies to encourage companies to increase their R&D efforts in Singapore and optimize their ability to innovate, but also launches the “Productivity and Innovation Discount Program” to strongly support the development of local emerging technology industries.
Ernst & Young believes that the development of emerging science and technology industries needs a sound institutional foundation, an open market environment, and strong innovation capabilities as a support. Singapore has several advantages in terms of high opportunity, low risk, openness, and innovation. It has the ability to become a pilot area for emerging industries along the “One Belt and One Road” initiative. Represented by the Internet economy, in recent years, China’s e-commerce giant Alibaba has invested in Singapore’s local electricity supplier Lazada, and has built an e-commerce supporting logistics park in Kuala Lumpur, 350 kilometers away from Singapore. It is integrating Ali into online, offline, and logistics. The “new retail” business concept that is operating in practice is practiced in Singapore and the surrounding areas.

High-end human resources platform

The advantage of having many talents is pushing Chinese companies to use Singapore as an ideal bridge for investing in markets such as Southeast Asia. The labor force in Singapore is not only highly educated, but about 60% of the workforce is proficient in Chinese 10, and more than 40% of the workforce can speak two languages and understand Chinese. The Singapore government has also been committed to working with all parties to train young people who know China and are familiar with Asia through various training programs and incentives.