NESTLE: The worldwide giant’s story
Founded in 1867 by Henri Nestle, Nestle is headquartered in Vevey, Switzerland, on Lake Geneva, and has more than 500 factories worldwide, making it the world’s largest food manufacturer. Nestle originated in Switzerland and started as a baby food producer. It is famous for producing chocolate bars and instant coffee.
In the middle of the 19th century, Nestle ‘s founder Henri Nestie, a food technician, invented a dairy product for childcare. He added fructose and nutrients to the milk powder and developed it to be excellent at the time. Child-rearing foods, but with very little production, Nestor is still mainly engaged in scientific research.
In 1865, a friend told Nestor that because the baby had drunk his powdered milk, he had grown up healthily, changed the habit of the baby not to drink milk, and solve troubles for the mothers. After hearing this news, Nestor finally founded the parenting milk powder company in 1867 with his name Nestle as the brand name of the product, and the bird nest pattern as the trademark graphic.
Nestle’s English meaning is “comfortable to settle down” and “snuggle up”; Nestle’s graphic naturally reminds people of loving mother’s feeding babies. As a result, Nestle’s parenting milk powder has been sold well.
In 1905, Nestle Nestle Parenting Co., Ltd. merged with another food company organized by the Americans and named it Nestle Ingrid. In 1949, it was purchased by another Swiss company and changed its name to Nestle Foods. At the beginning of the 20th century, it acquired and established companies throughout the world. The company began to diversify its production and became the largest food manufacturer in the world. Its branches are located in more than 1200 factories in more than 20 countries including the United States, Japan, and Germany.
In 1990, Nestle’s sales of Nestle reached US$33.3 billion. The main products are 10 kinds of instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products, candy, and instant drinking tea. One of the largest sales of Nestle coffee is mainly due to the high quality of the product, and then the brand name makes consumers feel the “comfort” and “snuggle” when drinking.
In 1991, according to the survey results of the American Lanton Company, the Nestle Coffee brand was listed as one of the top 10 famous brands in the world. Its brand value was determined in 1994 to be 11.549 billion US dollars.
As early as the 1st century of 1908, Nestle opened its first sales office in China in Shanghai. Nestle is one of the first foreign investors to enter China and has a firm commitment to China. In the early 1980s, Nestle negotiated with the Chinese government to establish a factory in China and transferred its world-leading expertise and rich expertise in nutrition and food processing to China.
In 1990, Nestle began operations at its first joint venture plant in mainland China, followed by the construction of several factories. Nestle uses its local raw materials to manufacture the same high-quality food locally, replacing imported products, helping China save a lot of foreign exchange in this area. Ninety-nine percent of Nestle’s products are sold locally.
Today, Nestle Nestle has built more than 443 factories in 81 countries on five continents.
The production and sales of all products are completed by about 200 departments under the leadership of the headquarters. Nestle’s 98% of Nestlé’s sales come from abroad and it is called “the most international multinational group.”