Heineken’s brand strategy:Fresh and Elegant !

Heineken Group, its third generation heir is an expert in the operation of advertising. Bourgeois-like advertising ideas have made “Heineken” the first choice for yuppies, which is totally different from bold Budweiser and traditional Guinness. Unique original export policies, high pricing strategies, and unique sports sponsorship policies have also helped the establishment of an elegant … Continue reading Heineken’s brand strategy:Fresh and Elegant !