Bodegas Lairén founded in 1963 by 366 partners with the name of San Isidro Cooperative Miguel Esteban, Lairén wineries has grown to today a total of 1,500 members. They have 11.000 hectares of vineyards located in the plains of La Mancha 650 meters above sea level. The entire cultivation area is subjected to rigorous regular checks in order to ensure quality.
Our products includes several varieties, such as Crianza, Tempranillo, Cabernet, Syrah, Sauvignon Blanc and Airén.
Recently, Bodegas Lairen has joined Singapore Newspaper Wines, Spirits and Beers Competition and won a gold medal in this competition:
3V – Mancha DO – 2016
Awarded Gold by Singapore Newspaper
Grape typical of our country and recognized as one of the best red varieties. Plant of medium / early maturity perfect for making wines with low acidity, high graduation and intense color young but also aging wines for its excellent oak aging.
Interview of Mr. Jesus Navarro, Director of Bodegas Lairén
Question 1: Do you already export to Singapore? If yes, where? If no, what type of importers & distributors are you looking for in Singapore?
We do not export to Singapore yet, we are looking for that kind of importer who is looking for high quality-price.
Question 2: What is the most unique and qualitative part of your products, different from competitors?
We adapt ourselves to our customers’ demands and offer them a wide range of possibilities. Thus, we do not only work on wine bottles but also work on high quality bulk wine, being both well-balanced in terms of cost.
Additionally, we are proud to announce that we have obtained some International awards, such as the one achieved at BULK INTERNATIONAL COMPETITION and GILBERT &GAILLARD INTERNATIONAL COMPETITION.
Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years?
We started to export our wine 4 years ago. For the next year, we expect to expand our business increasing the export sales up to 100% during 2019th and 2020th. According to our Plan of Marketing, the major part of this growth will come from Asia where we are focusing our activities from the very beginning due to the positive welcome for our products in these markets.
Thank you Mr. Jesus Navarro, Director of Bodegas Lairén for your time and answers!
For more details VISIT Bodegas Lairen HERE:
